Un articolo da Facebook Insider da cui riprendo.Facebook è al 50% sull'obiettivo di fare 1 miliardo di utenti attivi, ma intanto vede il primo miliardo di dollari di ricavi.
Zuckerberg shared his thoughts on recent changes to the Facebook Platform, competitive dynamics he desires amongst developers, the surprising growth of the social games business on Facebook overall, his vision for Facebook Credits, market perceptions of Facebook’s revenue streams and overall revenue numbers, what the company learned from its period of serious interest in Twitter, and Facebook’s company culture around money.
Today, Facebook’s 1,400 employees are working on products to better serve and monetize its nearly 500 million monthly active users around the world – up from 150 million at the start of 2009. We estimate the company did between $600 to $700 million in revenues last year, and will see between $1 and $1.1 billion in overall revenues this year.
As Facebook’s business has grown, so has the Facebook Platform economy. Developers of social games on the Facebook Platform will earn hundreds of million of dollars in revenues in 2010, according to our Inside Virtual Goods: The Future of Social Gaming 2010 report, and tens of thousands of businesses are shifting more of their marketing efforts and dollars to build their Facebook presence.